Shopkins

Shopkins is a toy manufactured by Moose Toys. Based on grocery store items, each plastic figurine has a face and unique name. The collectible toys (which are designated as common, rare, and ultra rare) have also spawned a line of books and trading cards, as well as a YouTube channel.

 The toy line began in 2013,   currently consisting of seasons 1 thru 5.

Official Product Description
"Girls will enter a big world of pint-sized fun with Shopkins™, the new line of super cute, super tiny, grocery-themed collectibles from Moose Toys! Inspired by items from each aisle in the grocery store and housed in adorable shopping bags, each little ‘Shopkin’ will bring non-stop shopping fun to girls this fall. There are more than 140 different characters to collect and trade, including Rare, Ultra Rare, Special and Limited Edition characters that feature special finishes and are grouped by different sections of the supermarket, from Sweet Treats to Frozen Food to Toiletries. Girls can complete their Shopkins experience with grocery store playsets that connect to create the ultimate Shopkins world! Available at mass retailers nationwide this August."



History
In August 2014, Season One came out in major retailers. This first season of Shopkins contained over 150 characters to collect, all based off of grocery store items! Categories include Fruit and Veg, Bakery, Sweet Treats, and more!

Season Two of Shopkins was released in December 2014, and it featured new teams like Cleaning & Laundry and Shoes.

Season Three was released in June 2015. There are a few new categories like International Foods and Hats added to Season Three. Season Three also introduced two side-seasons; Food Fair and Fashion Spree.

Season Four was released in December 2015. This season introduced Petkins which are Shopkins with faces that resemble animals. Other new categories include Party Time, Petshop, Garden, and Accessories.

Season Five was released in May 2016. New categories include Charms, Tech, and Sport. Also released in Season Five was the side-season, Happy Places.